Adam J. Swart

Led all global brand, content, and organic marketing initiatives for a $150M+ ARR SaaS company, executing a full rebrand, GTM for six acquisitions, and content strategies that fueled hypergrowth and unicorn valuation.

• Led a comprehensive rebrand from OTA Insight to Lighthouse, unifying three acquisitions under a single brand identity, and served as Interim CMO for 8 months, guiding the company through a $369M Series C funding round to achieve unicorn status and 34% ARR growth.
• Engineered SEO and content-led acquisition strategies, achieving 186% growth in monthly organic impressions and a 79% increase in clicks within 12 months, while securing Tier-1 media coverage in TechCrunch, WSJ, NBC, and Bloomberg.
• Scaled global headcount from 95 to over 800 employees by developing compelling employer branding campaigns, video storytelling, and EVP, while orchestrating go-to-market strategies for six global acquisitions.
• Built executive communications playbooks and investor narratives, implementing proactive PR management during transitions, ensuring cross-functional alignment across product, revenue, talent, and C-suite teams.
• Leveraged performance analytics and attribution reporting to optimize campaign effectiveness, align content with buyer journey insights, and drive integrated campaign execution.

Owned all marketing functions, including brand development, content strategy, demand generation, and digital infrastructure, accelerating customer acquisition and pipeline growth.

• Developed comprehensive brand positioning and digital infrastructure, including a new website, blog, newsletter, and content framework, to align sales and marketing messaging.
• Increased sales-qualified leads by 37% in under 12 months and boosted ad hoc sales 28% YoY through optimized inbound and outbound tactics.
• Managed full-funnel marketing, including SEO, PR, social, event marketing, and acquisition strategies, to enhance brand visibility and improve CAC metrics across B2B channels.
• Developed segmentation-based content strategies aligned to buyer personas and sales objections, enhancing customer-centric messaging.
• Produced on-brand pitch decks, email sequences, and landing pages to enable sales, driving conversions and accelerating deal cycles.

Developed and launched integrated marketing and product strategies for a cultural tech startup that blended music, video, and art content within a contextual digital experience.

• Designed and delivered comprehensive marketing and product feedback plans for a mobile and TV startup, organizing cultural content streams.
• Cultivated strategic partnerships with major record labels, securing external buy-in and driving collaborative innovation across key initiatives.
• Provided foundational strategic input for a high-impact brand debut at SXSW 2017, including campaign planning and influencer alignment.
• Shaped core brand messaging and user experience to differentiate the company in a crowded digital entertainment landscape.

Directed brand, marketing, and business strategy for a creative technology startup, driving revenue growth, market visibility, and strategic partnerships.

• Executed a successful brand launch, including a new app and website, ranking 18 top keywords on Google's first page and growing organic traffic by 19.3% in six months.
• Accelerated revenue, achieving full-year 2017 goals by early Q3 through targeted lead generation and growth marketing initiatives.
• Secured strategic enterprise partnerships with Reddit, Live Nation, and the United Nations, expanding market footprint and legitimacy.
• Developed and implemented a full content calendar, blog, and email nurture campaigns to support funnel growth and client education.
• Optimized the customer journey by defining stages and introducing lifecycle marketing initiatives, improving retention and repeat use.

Led Fiverr's global marketing, brand, and content strategy during a transformative growth phase, supporting Series C/D fundraising and global brand recognition.

• Orchestrated the global rebranding of Fiverr into the world's most transacted creative services platform, securing over 800 press mentions and doubling brand-related traffic.
• Partnered with the executive team to successfully raise $90M across Series C and D funding rounds by elevating brand narrative and market opportunity.
• Launched product-led reputation initiatives, including copyright protection tools and brand videos, and produced community-led content that fueled PR campaigns and increased Google Trend score from 48 to 98 over three years.
• Developed and executed global event strategies, representing the brand at major tech and startup conferences to increase visibility and recruit creative influencers.

Oversaw international marketing, PR, branding, and demand generation strategies for a gaming ad tech company, scaling operations and thought leadership.

• Created and scaled the Festival of Games, a key European industry conference, positioning ¡QU as a market leader.
• Deployed B2B and B2C marketing strategies, achieving 40.5% YoY margin increases and expanding market reach.
• Executed multi-touch email, display, and affiliate campaigns to drive publisher acquisition and gamer engagement.
• Leveraged real-time analytics to optimize campaign performance and reduce Cost Per Lead (CPL).
• Established co-marketing agreements with major game publishers, expanding brand reach and strategic partnerships.

Managed digital, social, and product marketing for SanDisk's mobile unit, driving app success and company-wide adoption of integrated marketing.

• Drove 800K+ downloads and 4.5-star app reviews by executing a comprehensive GTM strategy across mobile ecosystems.
• Increased Facebook audience by 633% and reduced call center burden by 28% through strategic community engagement initiatives.
• Designed music integration experiences to enhance mobile product stickiness and engagement within target demographics.
• Managed agency relationships and creative development for digital ad campaigns across social and display platforms.
• Led cross-departmental workshops on social media strategy adoption, ensuring platform consistency across business units.

Founded and managed a music supervision company, delivering original scores and licensing for TV, film, and commercial productions.

• Licensed original soundtracks to major studios including Warner Bros., ESPN, Nickelodeon, and PBS.
• Managed over $77M in client projects, securing long-term production partnerships.
• Directed music sourcing and clearance for film and TV projects under tight timelines.
• Built a robust client base from scratch through referrals, creative showcases, and proactive outreach.
• Shaped musical identity for campaigns and films, aligning mood, tone, and audience resonance.